I read Scott Adam’s Win Bigly a couple years after the election of Donald Trump, and it was then that I realized what happened in that election. Up until then, I thought it was a bit lucky with some skill combined with the fact he was up against a hubristic Democrat party and the most unlikeable candidate in recent history.
“In making a speech one must study three points: first, the means of producing persuasion; second, the language; third the proper arrangement of the various parts of the speech.”-Aristotle
In his book, Scott Adams shows that this was no fluke, and describes the tactics that the Trump campaign used to take the white house. While this sounds like a political book, it really is a modern version of How to Win Friends and Influence People. You’ll learn the strategy, tactics, and overall art of persuading people.
This book offers a lot of insight into how effective political messaging is (and really any sort of marketing message), but it does so without rooting for a political party. Scott Adams doesn’t let his political beliefs get in the way of observing how effective politicians are. And, I think that is yet another lesson we can learn from this book.