I read Scott Adam’s Win Bigly a couple years after the election of Donald Trump, and it was then that I realized what happened in that election. Up until then, I thought it was a bit lucky with some skill combined with the fact he was up against a hubristic Democrat party and the most unlikeable candidate in recent history.
“In making a speech one must study three points: first, the means of producing persuasion; second, the language; third the proper arrangement of the various parts of the speech.”
-Aristotle
In his book, Scott Adams shows that this was no fluke, and describes the tactics that the Trump campaign used to take the white house. While this sounds like a political book, it really is a modern version of How to Win Friends and Influence People. You’ll learn the strategy, tactics, and overall art of persuading people.
Grab your copy of Win Bigly here.
This book offers a lot of insight into how effective political messaging is (and really any sort of marketing message), but it does so without rooting for a political party. Scott Adams doesn’t let his political beliefs get in the way of observing how effective politicians are. And, I think that is yet another lesson we can learn from this book.
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